Nomos’s gesture of support for Médecins Sans Frontières, or Doctors Without Borders in English, is an international humanitarian medical non-governmental organisation of French origin best known for its projects in conflict zones and in countries affected by endemic diseases. Concerned with the world hunger increasing by the day, a situation that is being aggravated by the war in Ukraine, the maison lends a helping hand by making a generous gesture with the contribution of EUR 100 for every watch of the novel model that is sold—while inspiring others to do the same.
What is interesting is that the novelty is a variation of the Tangente 38 Ref.165 with the special feature of the 12 in red, and yet with a retail price which is retained at EUR 1,620. The donation to MSF is thus taken out of Nomos’ own pockets, and they give us the assurance that the full amount goes “directly and without deductions to the organization.” Impressive for a small brand to take NOMOS Glashütte Tangente 38 this leadership.
The iconic NOMOS twelve in striking red: the mark of watches that lend a hand. And, red has been the color of Doctors Without Borders for half a century.
As touched on, the new watch is a derivative of the regular Tangente 38, itself a highly beautiful and desirable watch and is given the Ref. 165.50. The watch is equipped with a hand wound movement – the Caliber Alpha which is designed and manufactured in-house in Glashütte.
Adversity is growing. Already 800 million people worldwide are starving. A combination of various crises have exacerbated an already difficult situation in many regions of the world: local conflicts, the pandemic, droughts and crop failures, the death of livestock, and now the war in Ukraine. The latter is also causing food prices for countries in the global south to soar to almost incalculable levels. “In one week alone, we admitted almost 1,000 children to our outpatient therapeutic feeding program. Thirty per cent of them were suffering from severe acute malnutrition,” reports Bakri Abubakr, Doctors Without Borders’ program manager in Somalia.
You can support by getting directly involved—for example, as a doctor, nurse or logistician with Doctors Without Borders. With a donation. Or with a truly unique emergency aid model: NOMOS Glashütte Tangente 38 – 50 ans de Médecins Sans Frontières from NOMOS Glashütte. A wristwatch based on the brand’s most popular model, Tangente. It has the classic and very harmonious diameter of 38 millimeters. It is limited. 100 euros per unit sold goes directly and without deductions to the Nobel Prize winning organization, Doctors Without Borders, and yet the watch costs no more than the standard model. The dial bears the red twelve, which indicates emergency aid: red has also been the color of Doctors Without Borders for half a century.
With this timepiece from NOMOS Glashütte, everyone can provide emergency aid for a better future, and model it too: The red twelve is also intended to raise aid awareness, encouraging even more people to provide support. Helping has quite possibly never been more important than now and with this watch: The limited model is a classic for life and provides for better times ahead. For the wearer, but going beyond that for others—for people in need.