Maurice Lacroix Aikon Quartz

Maurice Lacroix 
issued the AIKON Master Grand Date in four new dial colours, each limited to just 50 pieces for this summer.

Maurice Lacroix Aikon Quartz has launched the sportier AIKON collection in 2016 as a direct descendant of the Calypso line from the ‘90s. The initial quartz collection was extended with a skeletonised automatic reference in 2018, followed by the time-only AIKON Automatic, the same year.

In 2021, the flagship of the collection became the Maurice Lacroix Aikon Quartz Grand Date which combined the urban AIKON design and the signatures of the Masterpiece collection, such as the off-centred time indication and the open-worked dial. The large date was placed at 10 o’clock, operated by the in-house movement. The beating balance wheel, the swinging pallet fork and the escapement wheel can be enjoyed at 8 o’clock, while the rest of the 3Hz automatic Calibre ML331 through the sapphire case back. The brushed and polished surfaces alternated on the 45mm steel case.

The same year Maurice Lacroix presented the piece in a more technical and 47mm large carbon fibre case and DLC coated bridges with orange dial and strap for the Only Watch auction. The technical theme continued on last November’s Black edition in a 45mm diameter.

The AIKON Master Grand Date novelties follow the technical look and the collection’s attraction to vivid colours (like at the AIKON #tide line or the AIKON Skeleton TimeForArt). The Technicolour is offered in a choice of four new dial colours: blue, green, orange and yellow, combined with the black DLC coated case. Although the 45mm diameter is on the larger side, the matte black case cheats perception optically.

The orange-black combo returns as the case and the movement’s top plate remains DLC-coated black, while on one novelty the dial, the ring of the open-worked seconds indication and the rubber strap boasts in orange. On the other, neon green and the red tip of the second hand pop out from the black background. The watch is supplied with two rubber straps: one matches the dial and the other is presented in black to complement the case. Although the 45mm diameter is on the larger side, the matte black case cheats perception optically. Maurice Lacroix brought a nice amount of novelties to this year’s Geneva Watch Days – new releases in the classic Pontos collection, a new sized Aikon Automatic and a very fun addition to the Aikon #Tide line. We selected two favourites. Maurice Lacroix presented bright and funky watches, the AIKON #tide line. Moreover its concept contributes to making the oceans a little cleaner, thanks to a revolutionary technology that converts discarded plastic waste into watches. TimeForArt is the first-ever benefit watch auction to support contemporary art, initiated by New York non-profit Swiss Institute. The auction will be part of the Phillips ‘New York Watch Auction: SEVEN’.